Dr. Jim Afremow is a much sought-after mental skills coach, licensed professional counselor, and the author of The Champion’s Mind: How Great Athletes Think, Train and Thrive (Rodale, 2014), The Champion’s Comeback: How Great Athletes Recover, Reflect, and Reignite (Rodale, 2016) , and The Young Champion’s Mind: How to Think, Train, and Thrive Like an Elite Athlete (Rodale, 2018).
He is the founder of Good to Gold Medal, PLLC, a leading coaching and consulting practice. Though his practice is located in Phoenix, Arizona. Dr. Afremow provides individual and team mental training services across the globe to athletes, teams, and coaches in all sports, as well as to parents, business professionals, and all others engaged in highly demanding endeavors. He is passionate about helping others achieve peak performance and personal excellence, and reach their true potential.
For over 20 years, Dr. Afremow has assisted numerous high school, collegiate, recreational, and professional athletes. Major sports represented include MLB, NBA, WNBA, PGA Tour, LPGA Tour, NHL, NFL, and the UFC. In addition, he has mentally trained several U.S. and international Olympic competitors. He served as the staff mental coach for two international Olympic teams, the Greek Olympic softball team and India’s Olympic field hockey team. He served as a senior staff member with Counseling Services and Sports Medicine at Arizona State University, and as a Mental Skills Coach and the Peak Performance Coordinator with the San Francisco Giants MLB organization.
Dr. Afremow is a member of the Association for Applied Sport Psychology (AASP), the American Counseling Association (ACA), and the Arizona Psychoanalytic Society (APS). He has an extensive history of professional activity, including conference presentations, corporate workshops, and publications in top journals and peer reviewed publications, including the Journal of Sport and Exercise Psychology and Olympic Coach Magazine. He has also served as an expert blogger on the mental side of athletics for Psychology Today.
Dr. Afremow resides in Phoenix, Arizona with his wife Anne and their daughter Maria Paz.
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For students or new practitioners in the field, please note that Dr. Afremow is currently unavailable to provide interviews for class or give career advice due to his full commitment to his clientele.