Dr. Jim Afremow



About Dr. Jim Afremow


My background


Dr. Jim Afremow is a much sought-after mental skills coach, licensed professional counselor, and the author of The Champion’s Mind: How Great Athletes Think, Train and Thrive (Rodale, 2014), The Champion’s Comeback: How Great Athletes Recover, Reflect, and Reignite (Rodale, 2016) , and The Young Champion’s Mind: How to Think, Train, and Thrive Like an Elite Athlete (Rodale, 2018). 

He is the founder of Good to Gold Medal, PLLC, a  leading coaching and consulting practice. Though his practice is located  in Phoenix, Arizona. Dr. Afremow provides individual  and team mental training services across the globe to athletes, teams,  and coaches in all sports, as well as to parents, business  professionals, and all others engaged in highly demanding endeavors. He  is passionate about helping others achieve peak performance and personal  excellence, and reach their true potential.

For over 20 years, Dr. Afremow has assisted numerous high school, collegiate, recreational, and  professional athletes. Major sports represented include MLB, NBA, WNBA,  PGA Tour, LPGA Tour, NHL,  NFL, and the UFC. In addition, he has mentally trained  several U.S. and international Olympic competitors. He served as the  staff mental coach for two international Olympic teams, the Greek  Olympic softball team and India’s Olympic field hockey team. He served as a senior staff member with Counseling Services and  Sports Medicine at Arizona State University, and as a Mental Skills Coach and the Peak Performance Coordinator with the San Francisco Giants MLB organization.

Dr. Afremow is a member of the Association for Applied Sport Psychology (AASP), the American Counseling Association (ACA), and the Arizona Psychoanalytic Society (APS). He has an extensive history of professional activity, including  conference presentations, corporate workshops, and publications in top  journals and peer reviewed publications, including the Journal of Sport and Exercise Psychology and Olympic Coach Magazine. He has also served as an expert blogger on the mental side of athletics for Psychology Today.

Dr. Afremow resides in Phoenix, Arizona with his wife Anne and their daughter Maria Paz.


Champion's Mind App

Champion's Mind Philosophy

Champions think gold and never settle for silver or bronze 

- personal best is the ultimate victory!

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For students or new practitioners in the field,  please note that Dr. Afremow is currently unavailable to provide  interviews for class or give career advice due to his full commitment to  his clientele. 

Think. Train. Thrive.